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市场研究机构Niko Partners近日发布了《中国游戏玩家报告》(以下简称报告),对玩家地理位置、性别、年龄、行为等进行了统计。
报告显示,中国游戏玩家规模达到7.2亿,约占中国总人口的51.3%,这是一个新的里程碑,2019年,这一比例为48.9%,2016年为40.5%,2014年为29.7%。作为对比,美国人口中有65%玩游戏。
重点需要关注的是,7.2亿游戏玩家中,超75%来自三四五线城市,贡献了七成收入,一二线城市的游戏玩家仅占不足24%,收入占比三成。这告诉游戏厂商,需要重视下沉用户。
另一个有趣想象是,48%的游戏玩家都是女性,70%的游戏玩家玩电竞游戏,以及80%的玩家观看直播。
年龄方面,在18-35岁用户中,超90%都是游戏玩家,而在18-24岁用户中,这一比例达到97%,意味着95后和00后基本都玩游戏。
与调查的其他活动相比,中国游戏玩家在游戏上花费的时间更多,18%的玩家每周玩游戏超过30个小时。
同时,相比线下娱乐,更多人选择网上娱乐。例如,有45.2%的人去看电影,但有91.8%人在线看电影,有68.9%的人去购物,而有86.8%的人在网上购物。
Niko预测,到2024年,中国游戏玩家数将是美国人口的两倍以上,达到7.72亿。
未经允许不得转载:app分发 » 报告:中国游戏玩家规模达7.2亿,超75%居住三四五线城市